THE HALF BAKED BAKING COMPANY
NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . PRODUCT PHOTOGRAPHY
The Design Concept
The Half-Baked Bakery in a cup! The new brand mark houses the name and key brand claims in a cohesive and changeable lock-up. Sensorial graphics relating to each flavor dance around the pack, making each cup feel like a tasty treat.
Rebrand a gourmet gluten-free baking mix company.
Friendly, premium baking mixes that are easy to bake, delicious to eat, and just happen to be gluten-free.