THE HALF BAKED BAKING COMPANY

THE HALF BAKED BAKING COMPANY

NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . PRODUCT PHOTOGRAPHY

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The Design Concept

The Half-Baked Bakery in a cup! The new brand mark houses the name and key brand claims in a cohesive and changeable lock-up. Sensorial graphics relating to each flavor dance around the pack, making each cup feel like a tasty treat. 

THE TASK

Rebrand a gourmet gluten-free baking mix company.

The Positioning

Friendly, premium baking mixes that are easy to bake, delicious to eat, and just happen to be gluten-free.