Tequila Blu

NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . STRUCTURE DESIGN

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NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . STRUCTURE DESIGN


THE CONCEPT

Celebrate Mexican traditions and tequila with the Day of the Blu. Inspired by the Day of the Dead celebrations and an agave plant silhouette, a mask wraps the bottle. The typography and graphic elements give a nod to traditional tequila and Mexican designs. 

THE TASK

Redesign Tequila Blu to disrupt the tequila category while feeling authentically Mexican.