NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . STRUCTURE DESIGN
The Design Concept
Celebrate Mexican traditions and tequila with the Day of the Blu. Inspired by the Day of the Dead celebrations and an agave plant silhouette, a mask wraps the bottle. The typography and graphic elements give a nod to traditional tequila and Mexican designs.
Redesign Tequila Blu to disrupt the tequila category while feeling authentically Mexican.