PENSIMPLE

BRANDING . PACKAGE DESIGN . STRUCTURE DESIGN

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 On the back of the 10-pack box, we developed an icon system to show more of the product's benefits. 

On the back of the 10-pack box, we developed an icon system to show more of the product's benefits. 

 Each box includes a booklet  illustrating how the product works, how to use it, and suggestions for product care. 

Each box includes a booklet  illustrating how the product works, how to use it, and suggestions for product care. 

 The 10-pack box doubles as a display case on shelf in dispensaries. 

The 10-pack box doubles as a display case on shelf in dispensaries. 


The Design Concept

A friendly, modern wordmark; sleek minimal packaging that heros the product and shares only the essential information; and an icon made up of three dots that represent the three functions of the product without being overly literal and descriptive of the process.

THE TASK

Develop a simple, approachable logo, icon and packaging that reflects the three functions of the product.