PENSIMPLE
BRANDING . PACKAGE DESIGN . STRUCTURE DESIGN
On the back of the 10-pack box, we developed an icon system to show more of the product's benefits.
Each box includes a booklet illustrating how the product works, how to use it, and suggestions for product care.
The 10-pack box doubles as a display case on shelf in dispensaries.
The Design Concept
A friendly, modern wordmark; sleek minimal packaging that heros the product and shares only the essential information; and an icon made up of three dots that represent the three functions of the product without being overly literal and descriptive of the process.
THE TASK
Develop a simple, approachable logo, icon and packaging that reflects the three functions of the product.