NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION
The Design Concept
A brand inspired entirely by the agave plant in a style reminiscent of its Mexican heritage. The mortis housing the logo derives from the cut pina plant. The blue is drawn from the agave plant. The patterns are inspired by imagery from the agave fields with rows of plants, harvesting sheathes, and cut leaves.
Create a brand and pack design for a new agave syrup to both only stand apart from the competition and stand out on shelf.