THE CONCEPT

The client felt very strongly about communicating the naturalness of the product and their brand values. Wanting to make sure they didn't get lost in the over-saturated eco fair trade chocolate world, we approached the new brand from a bold and funky view point: Nanga By Nature became the name, tribal pattern-inspired illustrations depict scenes in a Nanga world, and punched up colors helped cue flavor while adding a hit of vibrancy.