NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . PRODUCT PHOTOGRAPHY
The Design Concept
The client felt very strongly about communicating the naturalness of the product and their brand values. Wanting to make sure they didn't get lost in the over-saturated eco fair trade chocolate world, we approached the new brand from a bold and funky view point: Nanga By Nature became the name, tribal pattern-inspired illustrations depict scenes in a Nanga world, and punched up colors helped cue flavor while adding a hit of vibrancy.
Extend the new Nanga by Nature brand to a gourmet line of chocolate-covered nuts to reflect the premium quality of the product while keeping it fun and approachable.