NANGA BY NATURE BARK

NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . PRODUCT PHOTOGRAPHY

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The Design Concept

The client felt very strongly about communicating the naturalness of the product and their brand values. Wanting to make sure they didn't get lost in the over-saturated eco fair trade chocolate world, we approached the new brand from a bold and funky view point: Nanga By Nature became the name, tribal pattern-inspired illustrations depict scenes in a Nanga world, and punched up colors helped cue flavor while adding a hit of vibrancy.

THE TASK

Extend the new Nanga by Nature brand to a gourmet line of chocolate-covered nuts to reflect the premium quality of the product while keeping it fun and approachable.