KOOEE! SUPER SNACKS

KOOEE! SUPER SNACKS

NAMING . STRATEGY . BRANDING . PACKAGE DESIGN . COPYWRITING . STRUCTURE DESIGN . WEBSITE . ANIMATION

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The Design Concept

Whether you're out in nature or want to be outside, Kooee! is your window to that place you'd rather be. Each pack captures a person doing a different sport outdoors. 

PATENT-PENDING Structure

The unique RIP>PEEL>MIX pouch structure is patent-pending. As you open the bag, the special dividing seal separates, combining the jerky and trail mix ingredients so you can eat them all mixed together.

THE TASK

Create a brand for a new Jerky Trail Mix product.

The PositioninG

A delicious, healthy snack for hard core athletes and weekend warriors alike.