KOOEE! SUPER SNACKS
NAMING . STRATEGY . BRANDING . PACKAGE DESIGN . COPYWRITING . STRUCTURE DESIGN . WEBSITE . ANIMATION
The Design Concept
Whether you're out in nature or want to be outside, Kooee! is your window to that place you'd rather be. Each pack captures a person doing a different sport outdoors.
PATENT-PENDING Structure
The unique RIP>PEEL>MIX pouch structure is patent-pending. As you open the bag, the special dividing seal separates, combining the jerky and trail mix ingredients so you can eat them all mixed together.
THE TASK
Create a brand for a new Jerky Trail Mix product.
The PositioninG
A delicious, healthy snack for hard core athletes and weekend warriors alike.