KARATE COWBOY

NAMING . BRANDING . PACKAGE DESIGN . ILLUSTRATION . COPYWRITING . STRUCTURE DESIGN

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The Design Concept

How American does sake. East meets West in this fun and unapologetically bold brand. The name, Karate Cowboy, brings together two iconic figures from Japanese and American culture. The six-point star is a sheriff's badge-turned throwing star. The patterns are inspired by western and tribal art to create an ownable graphic language for the new Karate Cowboy clan.

THE TASK

Create a brand for a new spirit-infused sake product.